Dear President of Athletic Clothing Inc.,

I am writing to you to propose an idea that I think will aid the company in many ways.  I believe today, that having a social media presence is very important especially as technology becomes more and more prevalent in everyday life.  Based on this I would like to propose that the company starts a blog, and also maintains a Facebook and Twitter account.  By taking full advantage of these three platforms I am confident that we will gain more company followers, and it will also allow our current company followers to gain access to our brand much quicker.

On the blog we could post “athletic looks of the week” featuring our clothing, and also have contests in which people can comment and submit their own Athletic Clothing Inc looks.  The interactiveness of blogging will allow fans of our clothes to feel as if they are apart of the company.  Facebook and Twitter would be more like fan pages where new news and designs will be posted in order to keep fans up to date.  They will also mention at what major retailers the clothing can be purchased and if any of the clothing is going on discount.

Based on my previous experience with all three of these social media types, I would be able to easily produce a quality start up blog, along with a Facebook and Twitter account that all correlate.  This will allow us to being the process immediately and will not require that we look outside the company for aid.

Overall, adding the blogging and other social media forums to our company will expand our interest and allow us to gain more popularity (especially in the younger age groups).  Just having a website for the company is simply not enough anymore, and in order to keep the company competitive we must create and maintain these platforms.

I hope you will consider my proposal because I am confident that it will really benefit the company.

Regards,

Brielle Buis

I think if I was to take my RUWS blog off the blog it would have to be a weekly post in like a women’s sports magazine.  In sports magazines they sometimes have articles about different teams, and I think it could be cool if they did a Fall special and in every one of their fall magazines in a particular year they got to know a specific team or if they got to know a different team every issue.  I think that a lot of times men’s sports teams are more closely followed, for obvious reasons like their fan base being larger.  However, if a Women’s heath and fitness magazine started featuring female athlete teams it may cause more people to be in support of different women’s sports programs.

So basically, if I were to make my blog into something else it would be a weekly feature in a women’s health magazine.  I guess it could also be turned into like a documentary, but that would be more like a one time documentary not weekly video posts.  Although the team is very entertaining, I don’t think our coach would want us making constant videos instead of focusing at practice.  Overall, the idea of evolving a blog into another platform is a good way to make your blog last longer, and it could help keep your interest up and your readers interest up.

Honestly, people are going to get mad if they are posted about in someone else’s blog no matter what.  I feel like if a person is posting about their life and they write about someone else, even if they change their name and the person who is being written about finds out about it, they are going to make a big deal about it.  In the case of the article many of the blogs were life blogs, or even sex blogs so I could see how people may get upset about particular instances.  In my opinion I think that if you are writing about someone it is kind of flattering because it means that they mean something to you or had an impact on you enough to be written about.  Then again I have never (to my knowledge) been blogged about so I guess I really could not say what my reaction would be.

As for people having to adjust their behavior, I guess that not just in the age of blogging but in the age of technology in all people have to adjust their behavior to a certain extent.  For example while at a party, the chances of someone taking a photo or ‘selfie’ with you are probably near 100% usually in a picture people make a silly face or try to look like they are having a great time.  In reality they could be miserable.  However, the chances of the picture showing up on Instagram, Twitter, or Facebook make  people feel like they need to change and alter their personality in order to look happy in a picture that could be seen by thousands of their ‘friends’ or even their friends friends.  Technology is able to look into our lives so much more than we could previously be looked at, and because of that many people fear being judged by others and alter the way they look in order to create a ideal personality on line.  No one is going to put up a bad Facebook picture of themselves, if they do they usually do it, and make the caption like “Ew no make up so ugly.”  Usually a million of their closest friends will then go and comment on the picture “OMG shut up you are so pretty.”  It is just an endless cycle of altering personalities in order to look the best you can on line.  Technology does this to everyone, weather we realize it or not, so I guess Jeffery Rosen was right.

So, live blogging… It honestly reminds me of people live tweeting but obviously with more characters.  My main passion is soccer, reading a live blog feed during a soccer game would be like reading the box score after a game, or like watching game tracker during the game.  For those who do not know, a box score is basically all the stats from every few minutes during a game.  They include: goals, shots on goal, saves by the goalie, fouls, substitutions, corner kicks, free kicks, penalty kicks, and yellow/red cards.  Game tracker is a live feed that has no visual but that gives play by play run down of the game.  It includes similar things that box scores include but unlike box score which can be seen after a game is finished, Game Tracker is live so fans can follow the game play by play if they cannot attend or watch the game on TV.

Writing a live feed blog would be less appropriate for a soccer game than like live tweeting.  Because things in the game do not really need to be explained, and things happen way to quickly to write a live blog post about.  Usually, live tweeting is done during our game which gives the fans small updates and information about big plays, goals, or fouls that occur.  I think the idea of live blogging is cool, but I think it would have to be done for something that is more controlled and that moves at a slower pace.  My hands would probably fall off if I sat through an entire 90 minute soccer game and live blogged about every play.  Beyond this, it would get very confusing for readers.

I guess bloggers could be curators.  It seems like it is hard to determine because the original curators had to sift through libraries or catalogs to find what they thought would be important and what could add content and generate interest.  Today, Google seems like the ultimate curator.  You type into Google what you want to find, and it sorts the information for you.  However, this is also a false sense of the actual word curator because curators would find the most interesting or topic forming information.  Google however, sorts information based on the amount of tags that a page has or by how many times the page was visited.  Because of this, people often just use the top source in Google and don’t take the time to go through the information.

Bloggers could be curators depending on how much time they take to actually read through articles and images before they post them. If a blogger wants to post an interesting article about global warming.  If they searched on Google ‘articles about global warming’ a billion articles would come up.  However, if they went to a library or were able to find an article that was published in a scientific journal, and post that, it would make them more of a curator.  They would first go through the information and pull out what they think is the best, and then give this information to their blog readers.  Based on this, if a curator does the information searching process correctly, they could successfully make themselves into a curator blogger.  However, if a blogger becomes lazy and finds articles and photos the quick and honestly more convenient way, then their blog will no longer be a proper curator blog.

Examples of this could be like buzz feed, where the posts are not meant to be serious and random things are not thought about and posted all the time.  Versus a blog about American Literature where the blogger is well versed in knowledge on the subject and tells readers parts of books to read based off of information.

Blogher seems like a large blog platform where many different women come and are able to post blog posts on topics of their personal choice.  Overall, I think that blogging for a bigger platform would be beneficial to someone who is not interested in the constant maintenance of maintaining their own blog and having to deal with blog specifics like having only one or two topics to blog about, or having to create an appealing background, header, and cover photo for their blog.  Then there is the difficult process of promoting your blog, gaining followers and readers and being able to keep a specific schedule of writing in order to maintain your readership.  Sure, guest blogging will not allow you to become a really well known blogger famous for your specific blog, but I think guest blogging would be a great start for someone who wants to get into blogging but does not know if it is right for them.  I think it would be smart for someone to begin guest blogging, maybe then go on to make their own personal blog once they get the hang of guest blogging.  Or it could also be good for someone who has their own blog, to also guest blog so that their name could get out there.  If someone reads an article that you write on a guest blog, and really enjoys your style of writing, they may then Google you or look to see if you have your own blog which will give you more followers.  Either way, guest blogging is a cool way to be able to write, but not have to deal with the process of making the layout and the other odds and ends that can be annoying.

Our company is a wooden duck company, because who really doesn’t want a custom wooden duck? We would utilize three social media outlets: Twitter, Facebook, and Instagram. Specifically, we would have a Twitter account that would make the common ‘twitter bird’ into a duck.  We would also refer to things as ‘quacks’ rather than ‘tweets.’  We would have an app in which costumers can make a ‘duck id.’  This will allow them to make a duck just the way they want it.  The app will allow finished custom ducks to be posted directly to our Facebook, Instagram, and Twitter pages.

In order to get more people into the duck making process we would have weekly contests though our Twitter, Facebook, and Instagram pages where people will post their custom ideas and we will pick the best idea and they will get a prize for winning.  This will encourage people to create a custom id.

This is the Loon-acy social media policy:

-Don’t ‘quack’ about other birds

-Don’t reveal costumer information

-Don’t post false information, or information that is not confirmed within the company

-Respect copyrights

-No personal interactions having to do with personal life

-No complaining about work on social media

*If policies are broken, employee will be suspended.  If broken again employee will be fired.

Social Media Manager Job Description:

Loon-acy is seeking a social media manager who is well versed in the social media outlets of Twitter, Facebook, and Instagram.  They must be passionate about ducks and have marketing experience.  They must also have time management and be able to work in a team environment.  An ideal social media manager will be organized and able to post on the social media sites on schedules provided by company.  They will also have to be creative and be able to come up with social media contest ideas. Previous Social Media job experience is also ideal.

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