What will we Sell?
Our new business will keep up with the latest trends. However, instead of following with the crowd, customers can create their own designs. We have ‘base’ items of sweaters, shirts, pants, etc. Customers can choose their own colors, designs, and patterns of what they want their item to look like. We will have a process in which the customers will first choose their clothing item and follow series of steps that will enable them to customize their item. For example, a customer chooses a camo jacket. They can then choose the color of the jacket, the color and design of the buttons, different pocket colors, etc. They will be able to see their final product and make changes before purchasing it. They can see it on a virtual model to see if it will look well. Our items will be very fashionable and fashion updated. Upload pics of customers and their new creations they purchased. Constant contests such as: upload your creations that you bought and the best wins 50% off on their next purchase. It will be easy to customize.
Goals for social media & which will we use:
We will have an app. It will be easy customize their item, and the app will have an easy access button to post their “creations” on a social media website (Twitter, Facebook, Instagram) without actually purchasing it. They have the option of buying their created item. Then with the creations we will hold contests on who made the best. We plan to have a lot of customer interactions. We want to get the message out about sales and contests. We want to let our customers know about every update- want them to feel like they are a part of the company in a way. (For example: We just received new stocks of this, followed by a picture of the stock.) We will use Facebook, Twitter, and Instagram. It will be a great way to reach the most audience. All our social media sites will contain pictures. All of them will have mini ads. Twitter and Facebook will have more customer interaction by replying to messages. Other sites, we will always comment and mention customers.
Customers can upload their finished products (from the app) onto all the social media sites. They can tag us and we can use customer uploads to choose winners. We want people to upload their outfits onto their websites so we can feature them! We want people to reply, retweet, like, and love our posts and products. It will be great because our products will get spread more quickly. We also want to use banners on other websites that target the proper market of people who love fashion! We will also have Facebook exclusive ads.
Social Media Policy:
1) Be respectful, responsible, and ethical.
2) Use Good judgement.
3) Don’t release confidential, Private, and Personal information.
-When using personal social media sites, make sure to state that your opinions do not represent the company’s ideas.
-Do not release information (such as newsletters or new social media tactics), unless the company has done so first.
-Be aware that others will associate you with your employer!
4) Don’t use customers’ photos without their permission.
5) Don’t respond to contest entries with your own Account.
6) Don’t post unless you are the designated spokesperson (Marketing, PR, Owners themselves).
-Must have legal approval from the company, and/or speak to your manager.
Any violations will be reviewed by the Human Resources Board, and depending on the degree of the offense, it will result in a warning or termination.
JOB POST: HIRING A SOCIAL MEDIA MANAGER, preferably a WEB MASTER.
Looking for a full-time experienced Social Media Manager, preferably a webmaster who will constantly update our posts and different social media sites. We would love someone who is comfortable with java and codes, for changing up our websites once in a while. We are a professional clothing company who has recently spread and am in need of some extra help. The Social Media Manager will need to execute strategies that will raise revenue and awareness. We are looking for a quick, strategic, and creative individual who will fit our company’s policies and needs.
The Manager will:
– Update our customers with new information.
– Update contests and keep tabs with contestants.
– Post photos of new products.
– Constantly create new social media ideas.
– Update our website’s designs when needed.
– Manage customers’ feedbacks and messages on social media websites, e-mails will be taken care of by the Customer Service Department.
– Implement new strategies.
– Work closely with the Social Media Department as well as all the other departments.
– Minimum 3 years of social media management.
– Excellent writing skills.
– Excellent editing skills, such as Photoshop.
– Creative, quick, witty, and motivating.
– Have Analytic Skills.
– Have 3 recommendations.
– Bachelor’s Degree in Marketing, Management, Computers Science, IT, or Communications.
Brian Goldberg, a young man with minimal knowledge about the interests of women, starts up a new website for the female demographic called bustle.com. As the founder of the Bleacher Report, a sports website that features articles solely written by fans rather than professional writers, Goldberg was able to raise money and investment to start up Bustle.
The Bleacher Report was a huge success. By a means of crowdsourcing, the website profited greatly because of the low production costs and huge population of interested sports fans that had the opportunity to interact with the posts. According to Goldberg, fans were the best and most cost efficient type of writers for the website–why pay for a more established writer if he/she doesn’t have as much passion and knowledge about particular sports teams? It makes perfect sense to me. I just feel as though Goldberg should’ve expected the criticism that he received because of the quality of the writing. It’s almost obvious that the quality of the writing would be subpar to the other journalistic sports websites with professional writers.
Taking this into account, Goldberg hired a small team of more experienced writers and journalists for Bustle. Critics of the site say that it’s a feminist publication but Goldberg agrees–that is exactly what he wants it to be. He realized that the various interests of women tend to outnumber those of men. Why not combine all of these interests to create the ultimate online magazine for women? Why not pair politics with fashion or books with trending topics and beauty? From a business perspective, I feel as though Goldberg is pretty brilliant–he saw the lack of online resources for this particular demographic of hard-working, busy, young women and made something for them. However, he received a lot of criticism when he first introduced his website. What the hell does this man know about women and what they’re interested? He didn’t mean to offend, but it’s true–how could he possibly know what he’s talking about? What he failed to elaborate on was the fact that the site is completely run by young women–the exact audience that the website is intended to attract.
I decided to take a look at the site and it’s actually pretty cool. It has a very large variety of topics concerning anything from politics to fashion. From the looks of it, it doesn’t seem too female-oriented but once you read it’s content it becomes more apparent. The layout is very clean-cut and professional. After browsing for awhile, I decided that I might actually like to revisit this website again. I guess Goldberg was successful in this sense–he attracted his ideal reader, the young woman.
Jabr, Ferris. “The Reading Brain in the Digital Age: The science of Paper versus Screens.” Scientific American. April 11, 2013. Web. October 9, 2013.
This article stresses the different effects of reading online versus reading physical paper. It uses scientific studies as examples to explain that the two mediums result in different comprehensions of the text–someone who reads physical paper is more likely to remember what they’re reading and understand it rather than someone who reads online. The article discusses how the physical act of turning pages in a book allows the reader to reference what they’re reading in terms of the entire book. Reading online results in an understanding of the text but those who read paper were able to recall specific details better. If studies have shown that reading online results in a different form of comprehension, then online writers must adjust their writing so that it is more comprehensive and memorable for the readers.
I particularly enjoy reading the fashion blog, “Man Repeller.” The blog’s primary focus, of course, is fashion. However, it also features posts concerning pop culture and trending topics. What I like about this blog is that it’s witty. The writers post reactions to specific fashion events or icons but they’re well written. The posts on this blog are well organized, focused, and flow nicely. The vocabulary is impressive and the headlines really draw you in (or at least they draw me in). I’m rarely disappointed with posts on this blog which shows that its headers are properly used and that its content is valuable. After looking at the “Qualities of ‘Good’ Writing” and using it to analyze the writing on this blog, I was more impressed with it. The writers do everything they should do, in terms of organization and captivating the reader. This, of course, involves at least decent writing. The posts usually end with questions, which gets the reader more involved. Overall the writing is consistent, easy to read, and memorable.
Kennetith Goldsmith emphasizes the importance of consistency and structure in journalistic writings by discussing the various layouts of the New York Times for different media. The idea that the structure of the Times affects the authority of the paper makes sense; people recognize the layout and thus trust the content. Reading the content on the paper’s website or via e-mail involves a different layout which can actually shift the readers attention to something else. An example of an article online versus in print is shown; the online version’s layout changes and makes the photo of the article smaller, pushed to the side, and thus deemed less important. Images are an essential part of journalistic posts and articles—they draw the attention of the reader and allow them to make connections with the text. Goldsmith’s point can be exemplified through the paintings of Lauren DiCioccio. The paintings depict journalistic articles from magazines and newspapers. The emphasis in her paintings is on the layout and colors of articles. It essentially shows that the layout of an article is art. Considering this, Goldsmith is right when he says that altering the appearance of an article affects it’s credibility.
Vaishnav, Anand. “Print vs digital: A new kind of journalist has arrived.” The Times of India. March 13, 2013. September 26, 2013.
This article discusses the ways in which journalists have altered their writing techniques to fit the likes of the Internet. It emphasises the idea that there is a different audience online than on print. Online, people are searching, skimming, viewing trending topics, and sharing.To journalists, this means that their articles need to be easily searched which requires a type of writing that will attract the online “skimmer.” Journalists are more crunched for time to get their story on the web because trending topics are constantly changing. Essentially, journalists that write on the web are more concerned with creating a user friendly, online environment through their writing than they are with literary satisfaction. Traditional, print journalists are more concerned with writing articles that will engage the reader in a deeper form of thinking. These articles are much longer but as emphasied, they serve a different audience.
Many people, myself included, have misused their rights on the Internet. Sharing and altering photos, videos, and other forms of media can become an issue in terms of copyright laws. Creative Commons media, however, allows anyone to remix, share, and use it without having to ask permission to do so. This gives artists and Internet users the ability to expand artistically—people can draw inspiration from others’ work and create something influenced by the original. In terms of blogging, bloggers can make alterations of Creative Commons media that fit to their blog, without having to contact the original artist. Bloggers are obviously people that love to share things; blog pages are filled with media. Creative Commons can definitely make the incorporation of media into a blog much simpler. Searching on the site is easy and safe; a blogger using Creative Commons won’t have to worry about copyright consequences.