This article goes over the importance of guest blogging and the necessary strategies to take to maximize its impact. Guest blogging is where you write or publish an article on someone else’s blog or website. In order to do this though, you obviously need to get the blog owner’s permission. Foster’s Guest Blogging: A Beginner’s Guide comes in handy when trying to decide which sites would get your article the most exposure. Foster states, “you should always make sure that where you’re placing your post has a high relevancy to what you ultimately want to accomplish.”
So the first thing that Foster says is that you have to do your research. She says that the easiest way to do this is by using Google search and searching keywords. The idea is that if you can find it easily so could your potential viewers. After doing this with the most common keywords relating to your topic, you should make a list based on priority and relevancy. You have to decide whether you can trust that side and its information and make the decision whether the site has too much spam. Once you do that, begin to make a proposal specific to each site. Make sure that you proofread and that the topic shows your writing and your knowledge. At this point, she says you should be patient and not push the blog owners after you send the proposal. Once you get approval, Foster says to constantly follow your topics and to if possible, establish yourself as a professional in the niche. That way people would be more likely to accept and listen to want you are saying. These are the basic tips for guest blogging.
Honestly when I read this post, I am reminded of sending resumes for a job. You definitely have to research the job and the company to see if you could both enjoy what you are doing and the company. You have to make cover letters specific to each position. Then, you obviously prioritize your applied jobs to see which the best choices are. Your actual resume is also very similar to guest proposals as they are short and concise but at the same time say a lot about the topic. After you send in your resume, you can only wait until you get a call-back.
I can definitely understand the importance of guest blogging. It really does seem like an effective way to spread your name and content among bloggers who follow your genre of topics. All of the people who visit that site will probably already have a basic knowledge or interest in the topic since they had to search for it so there is a decent chance that they may like your guest post as well. This can also be used as a good opportunity to connect with the community that also blogs about the chosen topic. The members of this community can offer you new opportunities and create a mutual follower sharing system. Maybe you may even find friends in this group since you already share one interest.