Tagged: EvanH


Our community lives in a made up town where the biggest attraction is our cheese factory. We have the largest Kraft Cheese factory in America and crime is at an all time low because people are so happy with the kraft cheese singles.

Our citizens include the man that invented kraft singles and around 11,000 that don’t matter. Outside of the cheese life the whole town is very oriented about sports more specifically lacrosse. the community is very friendly and family oriented.

Our hyperlocal blog would consist of:

informational local blog, that posts dates of events and other things like what needs to be changed.

there is a tab under the menu called suggestion box which takes citizens comments under consideration

spotlighting new businesses in the town…….town news…..classifieds (for sale)……..school system involvement

pet services and community service


This Means War With Hyperlinks

After reading the article “The Hyper Link War” by Laura Miller it really made me realize the emphasis most writers place on hyperlinks.  Hyperlinks are used so writers can help readers understand the material they are talking about better.  However, some people like Sarah Hepola would say “jokey links that don’t really add anything to the story; they strike her as “lazy,” an inconvenience to readers who are prodded to check out how clever the writer is.”  I totally agree with her stance, in fact I feel as though when you are transferred to a meaningless link, the content of the writing loses some of its value.  Readers would tend to lose focus on the previous content, and the article itself won’t be as meaningful and strong.

Miller talks about the difference between hyperlinks within the text and hyperlinks at the end of the text.  She performs an experiment by writing with end text, placing the hyperlinks and references at the end of the article.  She was able to achieve this by using Readability, which is browser plug-in that takes away all hyperlinks within a text and transfers them to the bottom.  The significant result from the experiment was, hyperlinks at the end of text forced writers to explain the material in more detail.  It becomes harder to write because you can’t place the task of having your material explained by someone else.  The writing has to be expressed completely and the author needs to decide what to leave in and what to leave out.  More writers should start using end-text links and instead of in-text links because it clearly evaluates the writers true potential.  The in-text links are only bothersome and most of the time people don’t even look at them, I know for a fact I don’t bother with them.  This only makes their writing confusing since the material doesn’t fully explain the topic.

I really like how Miller compared writing with end-text hyperlinks to the stages of cooking.  Without using the hyperlinks, the writer shows originality in their work.  This is just like how a chef prepares a meal from scratch with fresh ingredients to make a delicious meal.  With in-text hyperlinks on the other hand, the writer uses the links as a basis for their article.  The text isn’t fully explained unless you read the hyperlink, which is a substitute for doing actual work.  In comparison, it would be like chefs using frozen preservatives and premade vegetables to make a meal just for the convenience.  The end result, the use of preservatives isn’t as good as the use of fresh vegetables and this applies in the use of hyperlinks as well.

Writing should be able to explain a topic without the need to rely on hyperlinks; the links are only there for support.  The use of hyperlinks may be helpful in some cases, but it shouldn’t be the focus of the article.  Good writing is a balance between the use of hyperlinks and a detailed explanation.

What is linearity? Is it a blog?

“Thinking with Type” by Ellen Lupton introduces the idea of linearity.  She described linear writing as a mono-toned singular body of text that is straight forward and specific.  The writing is very basic and you have no way of knowing when it ends.  Lupton talks about how using devices such as footnotes, page numbers, and headers are resources are ways to stop linearity.  That’s why I think blogs are not a source of linearity.  Blogs have archives, navigation bars, search bars, and titles to pull itself away from linearity.  When people read blogs they are able to use these resources to go in out of different pieces of writing as a way to navigate through the sites.  Lupton also brings up the point that writing takes up both time and space, that spacial dimensions brings readers away from the grasps of linearity.  Blogs take up both time and space to read, each blog post has its own individual space that it’s located within a site.  Each separate space for blog posts completely takes it away as a linear form of writing, blogs are the farthest thing from linearity.  With organization and layout formats, blogs let readers escape from a linear way of writing.

2012 small business blogging results

Rahul Manekari, Technorati, Small Business Blogging Proved Effective for the Year 2012, Jan 16, 2013, Media, Oct. 10th, 2013


This article talks about how over the past year small businesses have increasingly started to use blogs for their business.  One of the reasons for that is the local search Google.  Google will prioritize searches to nearby local locations so small businesses are able to compete with large national companies due to these local searches.  There are 2 factors which are establishing you as an expert in your field and creating familiarity and trust with your prospects.  Another important fact is using employers who are experts in the field to blog about the business.  Using an outsider to post blog post makes it harder to build a relationship with your readers and they have a lower level of expertise in the field.

The source is pretty reliable, it’s Technorati which is a popular blog that’s trusted by many readers.  Compared to my other sources it may not be as reliable as the Huffington post articles.  However, the source does have reliable results and statistics on the increasing amount of businesses using blogs.  The goal of the source is to share the expansion of small businesses using blogs for advertisement.

This fits in my research because i didn’t consider the fact that small businesses are able to use Google to advertise their company as a local business.  This helps small businesses beat out major companies by having the better location.  It also gave me an argument that even though businesses now a days are outsourcing for cheaper labor, you can’t outsource to have a successful blog.  Having the employers blog gives the blog more credibility and gains the trust of the readers.  Also the level of expertise is higher since external people aren’t as knowledgeable of the companies products.

Serious eats has some seriously good writing

The blog I chose was Serious eats; it’s one of my favorite blogs because I love everything about food.  After reviewing the document of what consists of “good writing”, I can say that serious eats has it.  In almost every aspect of the writing, it gives a true sense of honesty of a recipe or cuisine that readers are able to trust.  The topics that the writers of serious eats write about are extremely interesting.  They write about foods around the country or world that most people have never seen or eaten before.  It gives the readers a desire to go out and try those foods based on their opinions.  For example there was a review of pizza huts new pizza in the UK, cheeseburger pizza crust.  I thought that was really awesome and just reading the title of the post got my attention.  The writer was straight forward and to the point, leaving his/her opinion of the food.  The writer introduced what the pizza actually was and wrote about why the pizza was a disaster in funny and intriguing way.  It’s a very informal and friendly piece of writing that gives an honest opinion on what they think about the food.  The other is also trying to include others to express their opinions as well by asking the readers what they about the cuisine.  Overall I would say this blog has a writing style that most demographics would like, from its writing, interesting food, and classy layout.  They constantly update and have multiple different reviews and writers working on this single blog.

Business Blogging for the Consumer

Dave Davies, Search Engine Watch, Incisive Interactive Marketing LLC, Mar. 13, 2013, Media, Oct. 3, 2013


This article is about the benefits of blogging for the visitors and links.  Blogs are more beneficial than using social media because it provides a substantial amount of information unlike how social medias only display current specials.  Blogging for current visitors gives the blogger a sense of credibility and authority over the blogs they write.  Bloggers can always acquire new visitors who need opinions on a certain topic and you can gain their trust through the blogs.  Using links  they connect to a blog gives the blogger more credibility, reputation, and visitors.  If used correctly, top editors and authors can take notice a blogger.

This is a useful source because it explains the benefits of blogging for a business to returning visitors and new ones as well.  Compared to my other sources it doesn’t give as much reliable information.  However, it does cover a basis I haven’t thought about, the readers side instead of the bloggers side.  It’s a pretty objective source because the goal is to explain why it’s important to have a blog even if there are other resources.

This source helps me explain why visitors might want to come to a business blog.  It adds on to some of the points I had in mind, giving me a few more examples.

What’s up with nude media?

After reading “Uncreative Writing” by Kenneth Goldsmith, it made me realized the different forms of writing and the way it’s presented.  “Nude media” is an article or a piece of writing is stripped down from its original format in a shortened and different format.  When this happens, the article loses a portion of its identity from the original writing.  Just like an article on CNN is emailed or downloaded removing everything but the bare minimum, the text.  Even the font is changed at times creating a completely different feel.  I feel that even though when the article is stripped down to nude media is harder to identify, as long as credibility is given to the author stripping the original content down to nude media is fine.

People are able to share and publicize the article even if it’s not in the original format.  The original format of the article usually involves advertisements and pictures that are unnecessary.  In my opinion sharing the bare text of an article is more convenient and easier to share with others.  The internet has shortened the younger generation’s attention span, including mine.  So taking a long article and stripping it down to a summary is more effective.

I like how Lauren DiCioccio took ordinary articles or magazines and colored in the words.  This really displays the different moods each kind of article presents just by the formatting.  It’s really interesting how just format alone is able to change the whole aspect of the article.  I’m going to put that under consideration for my blog as well.

Demystifying small business blogging

Newman, Daniel “Demystifying small business blogging” Huffington Post August 20, 2013, Media, Sept. 26, 2013 <http://www.huffingtonpost.com/daniel-newman/blogging-tips_b_3750390.html>

The article “Demystifying small business blogging” really stresses the importance of creating a blog for a small business.  It talks about how companies see using new media as a must have to not get left out.  However, just creating a blog just to have one doesn’t have the results they would be looking for.  Having a blog and never updating, posting, or sharing information gets no results.  Companies give up on a blog if it doesn’t show immediate progress for the business.  In order to create a successful blog to help a business, the blog needs full commitment with constant updates and posts.  The article goes on giving 5 important tips to help demystify a small business blog.

This is a useful source because it shows a new perspective on why blogs for a business might not succeed.  Compared to my last source “blogging to build your business” it may be more useful.  It goes in more detail on important steps to actually help your blog succeed and other reasons why it might not.  This source might be a little biased since the author of the article is a CEO of a business so it comes from running a business.  The goal of the source is to help influence small businesses to start blogging for their business.

This helps me shape my argument by adding in why might a business succeed without a blog or even with a blog.  It gives me a whole new argument that I can address.

Creative Commons

When people search for media online, millions of people steal creative property from others without a second thought.  When people spread media online, no one ever knows where it first came from.  An innovative way to help stop this from occurring is using creative commons.  Creative commons lets the creator feel safe spreading their work around without having it plagiarized.   Creative commons media is a useful tool to let owners communicate and authorize what a user is allowed to use.  Not only that, but the important part is receiving the credit that they deserve.  When searching for media over the internet, it’s hard to tell whether you are able to legally use the material.  Creative commons has a search engine that helps find media you are legally allowed to use.  The creators on creative commons are able to set specific regulations on their work.  For example, there are special copyright signs such as letting a user share, remix, alter, or even sell the materials they create.  When users post work from creative commons, it allows greater exposure for the creator.  So if someone likes their work, they can go to creativecommons.org and see other material they created.  It’s the first step to help create a legal and safe way to use and stream media over the internet.  However, in order for people to start using creative commons more frequently, it needs further support from users and creators.  In class only a few people knew what creative commons was before it was introduced to us.  A solution to this would be having the users and creators broadcast creative commons as a collaborative effort to create a moral internet.

Blogging to build a business

Emerson, F., Melinda. “Blogging to Build Your Business”NY Times, 22 June 2012, Web, 20 Sept. 2013 <http://boss.blogs.nytimes.com/2012/06/22/blogging-to-build-your-business/&gt;

This article went over the main ideas of how to blog to build your business.  The concept isn’t all about content, but the marketing platform to build a social media presence.  Michael Hyatt wrote the book “Platform: Get noticed in a Noisy World” which is a guide to blogging and marketing.  Two major important things to help gain more readers is time invested into blogging and a support for the blog by sharing other people’s content.  Blogs take a while to gain credibility and reputation, it’s a slow process that is inevitable.  The rest of the article goes on by giving tips on how to write a blog for a business.

This source is useful in explaining ways to run a successful business blog and it shows how hard it is to gain readers for a blog.  This source is very reliable since it’s a NY times article which has a great reputation.  The author is objective in the article since she had an open mind on Michael Hyatt’s book.

This was a pretty helpful source since it showed how difficult it was to market a business blog.  The only problem was the article didn’t go into depth which might make it hard to pull information from it.  However, it does shape my article a bit, I’m including a section in my essay about business blogging tips and why marketing is so important.