Mr. President, Sir
We share a few things in common and the first being the success and welfare of this company. I have noticed that this company doesn’t have any presence on social media websites and I believe that should change. Social media can improve the publicity of this company and help us grow with and as a part of our community. Take Facebook for example. With Facebook our company would be able to reach out to current and prospective customers in order to make sure they are completely satisfied with our products so they return for more and sometimes with more customers. That is the purpose of our company is it not? To become more successful and bring what our consumers need directly to them. Well with a Facebook or Twitter we would do just that.
Think about it with a presence on the internet then our name and products will spread like wild fire. If for no reason at all it will get people to check our company out. This way more and more people will become interested in us and our products. With Twitter and Facebook we would be able to interact with our customers to develop a more personal relationship with them, because if there is one thing that big companies like McDonald’s or Microsoft lack in is customer satisfaction. How many times do you go through a drive through and realize on the way home that you didn’t get exactly what you ordered? Well with social media our company would be able to communicate with our customers and they would be able to notify us if they weren’t satisfied with our business transaction.
To be perfectly honest there isn’t a huge downside to a presence on the internet. Besides a few annoying posts the only downside that could harm our company would be bad media exposure but with a strong personal presence on the internet, our customers will never feel as though they have been cheated. The internet is a vast and infinitely big space and if our company is a part of that then we immortalize our company and what we currently stand for. Our company would be able to flourish into anything because of the internet’s vast amount of resources. Our once small company would become a titan in our own field. That is however only if you decide to go through with this movement.
I look forward to discussing this matter in person and hope that you might feel the way I do.
Your humble employee
Mr. President of The Company I Work For,
My name is Donna and I’ve just started working here at The Company That I Work For. I’m really enjoying the environment and the work that we do. However it has come to my attention that we do not have a presence on social media. I know we have our website but I feel like we are really missing out on a great opportunity. Social media has many advantages that will help get our name out there.
There are 3 kinds of social media that I’d would like you to consider; Facebook, Twitter, and Instagram.
As you must know Facebook is a very popular platform for networking. If we created a Facebook group for our company we could share it across a much bigger audience than we could by our methods now. We can gain likes and followers so that we can keep our customers updated on the latest coming out of our company’s doors. This is also a great way to receive feedback on our customers through comments so that we can continue to improve ourselves for better sales.
Next Twitter. It’s the next biggest things after Facebook, and in some ways even bigger than Facebook because of it’s microblogging format. Tweeting facts about our company or quotes from customer feedback would be a phenomenal way to get our name out there. Not only would people see our Tweets but they have the possibility of retweeting them. It’s a great tool to get our products out to those people we otherwise wouldn’t have been able to reach. You wouldn’t have to worry about finding people to see the Tweet initially at first either. You just have to tag a Tweet to categorize it and then people will find it based on that.
Instagram is something like Twitter except instead of 140 characters to write something you get a small square to take a picture with some kind of caption. You can utilize tagging in the same way we would on Twitter and when people find our Instagram posts they would be able to see a great visual representation of our company as opposed to words. Some people out there respond more with a visual aid and I believe it would be important to incorporate this into our company.
The benefits of these platforms are astronomical and I truly believe that should we invest in them it will do wonders for the way we market ourselves.
Thank you for taking the time to consider this proposal. I look forward to hearing from you about it.
An Employee of The Company I Work For
This proposal will be for a made up company that develops video games.
Dear Mr./Ms. President,
Gamers are passionate people. If there is one thing that they absolutely love, it is a passionate game developer. The best way to advertise a game is to show the consumers that you really care about the game. Successful titles like Call of Duty have fallen to the greed of big corporations, and many of the gamers out there do not respect the game as a result. They loathe the thought of Infinity Ward pumping out identical copies of games and pricing them at retail values. To gain recognition within the gaming community, the first step should be to establish a strong connection with the audience. Creating videos that detail specific game mechanics and choices can really hype up an upcoming game. A blog can also be used to update potential customers on how the game development is going along. Gamers like to be in the loop. Keeping them in the dark will only betray their trust, resulting in a bad reputation. If the gaming company really wants to survive in this industry, it is important to get well known in the realm of social media. As I mentioned before, a blog would be really helpful as it would not only inform viewers of your product, but it would also build a healthy relationship with the rest of the community. Another way to gain recognition would be to get featured on other blogs and gaming websites like IGN and PCGamer. News websites absolutely love to discover upcoming games, so definitely consider creating videos, vlogs, or blogs to try and catch their attention. Gaming companies and developers are like brand names, once they have a reputation, it is really difficult the alter the public’s image. That is why it is so crucial to make the correct decisions now while the company is still fairly unknown. I can help you establish a good foundation for the company with my set of skills. So pls…hire me :]
Blogging has become very popular over the years and has benefited many new uprising companies. Having a presence on the Internet will allow current customers an easier access to our information. Not only will creating a blog satisfy the old customer but it will also attract new customers from different parts of the country and the world. I have created blogs and posted them on the Internet so I have experience in this field. I can help the company create a blog page that attract new customers and satisfy the old ones. What must be done first in order to create a successful blog is to choose a layout. Choosing a unique and eye catching layout is the first step in attaining new customers. Vibrant colors, large letters, and different fonts are all ways the company can decorate the website. The blog should be updated at least twice a week. Updating the blog will keep returning customers satisfied and coming back to the website. Several tags should accompany each post. The purpose of this is so that when people search that topic online, the companies website is what pops up. These are only a few ways the company can attract customers with a blog. A blog is not necessary but can be very beneficial to the company. With this blog the companies revenue and customers will grow.
I believe that the internet is a place where anyone can come and share their thoughts. It’s a place to vent and a place to discover. That being said, I think that people won’t change their behavior because of blogging. It’s a little bit absurd to think that at every given moment, someone is writing something bad about someone else in a blog. Not everyone is a ridiculous blogger who HAS to share every encounter in their life with their audience. In actuality, I think people have already adjusted their behavior to the whole technology boom that’s currently going on. I see pictures from parties getting uploaded all the time with people crazy drunk. If this is the type of behavior that Rosen believes people will be adjusting to because of blogging, then it is clear that the behavioral shift has already occurred. So many different parts of people’s lives are shared on the internet that blogging is just another outlet for this expression. To say that people will behave differently solely because of blogging is an overstatement in my opinion; the internet has already drastically altered how we interact with one another.
Blogging probably wouldn’t even have the same effect that pictures or videos have on someone’s image. Writing about how an ex-boyfriend was involved in a drug cartel probably won’t have the same impact as a picture of him with 20 pounds of crack in his arms. That example is a little extreme, but my point is that people can write lies all the time when they blog. If someone is blogging about secrets for companies that could potentially hurt the business, then yes, something has to be done. However, I don’t think people are that gullible to believe everything they see on the internet. If it has to do with sex or whatever, then the blogger should reconsider what they are blogging about. The thing about blogging is that it’s going to be different for every person. If you put pictures up that show how this one girl you hate is being a total slut, then of course that is going too far (the girl should really reconsider her life choices as well). But if blogs get so personal that people will be personally affected at work, then the bloggers need to adjust their behavior, not ordinary citizens. Those are just my thoughts on the subject after reading the article.
You would think a network of Bloggers would be a good thing – lot’s of publicity, connections with other writers, etc. Why take the risk of starting your own blog when you can join an already massive network of bloggers who get to write about what they want? It sounds like a good idea, and it also removes the need to gain recognition from all the way at the bottom. The reason it sounds too good to be true is because it is too good to be true. I just looked through BlogHer and looked at maybe the first two pages of the food section. It was a mess. The amount of content that was released in a single MORNING (mind you that It’s around 10:30AM right now) is staggering. The first page was only from October 29th, 2013 (today), as was the second. There was just such a massive flood of content that I could barely focus on any particular author or blogger. That’s when it hit me. That is the major problem with blogging networks. You’re not an individual in a blogging network. You are a part of a massive web of interconnected people that form one mega blog that has no real distinct voice of its own. Sure, the writing style differed from post to post, but in general I couldn’t care less about who wrote those posts. It was like looking for a single fish in an ocean. The network was just too massive to even look at any particular writer.
As I said before, a blogging network saves you the trouble of building up your website’s reputation, but what it doesn’t do is give you immediate popularity as a writer. In fact, it’s probably much harder to gain a good writing reputation because of the fact that your posts will most likely get flooded out in a matter of hours. That is why I prefer having my own blog. I get to build it up myself without any help. If it gets popular, I know it will be from my own ability. Sure, a blogging network could help people discover your other articles, but I think the initial cost of joining a blogging network outweighs the positives. Taking a look at my own blog, if I had joined a Japanese music blog network, I don’t think anyone would care for what music I listened to. Hell, people barely even care right now. Putting myself up against other individuals who are in the same position as I am would only cause me to sink or swim. In most cases, I would probably sink. I’m going to stay away from blogging networks and stick to what I know, even if I’m giving up the chance to be on a frequently visited website.
I think joining a blogging network like BlogHer is a good way to attract readers to your blog, to an extent. If I were to follow this network, I would be seeing a lot of posts that aren’t yours as well, so while SOME of your posts may become popular, your blog as a whole may not, as many posts may go unnoticed. Also, I feel like if I was going to talk about this post with someone else, I’d say “oh I saw it on BlogHer” not necessarily the exact blog that it came from. It’s probably better to establish credibility and a following on your own blog if you are seeking high success, though this may help to attract readers initially.
I believe it is possible to carry on both your own blog as well as social media as a blogger. One health blog I follow is a young woman who lost a tremendous amount of weight and now inspires other girls to do the same. She posts healthy recipes, talks about her workouts, but also gives insight into bits of her personal life. At the same time, she is active on social media to truly inspire and stay connected with the girls reading her blog, motivating them to eat well and exercise. Additionally even to that, she runs another blog where she chooses several girls to be on her “team” and moderates their blog posts and adds her own- kind of like watching their progress and giving extra tips and staying very connected to those chosen girls. While it doesn’t seem like she has another job, so she has a lot of time for social media and blogging, she does a great job balancing her different sites while maintaining the healthy lifestyle she promotes.
If I were to join a social blogging network, I would assume it would be a group of younger DIY bloggers. I like to post things that are easy for anyone of any skill range to post, but I focus on college girls based on money, availability of supplies, and especially the recipes. So, I think my blog would fit in well with a site dedicated to college girls, kind of like HerCampus but for a varying range of blog types. It would be cool to be able to read a site that has DIY things, recipes, video games for girls, movie reviews, etc.. all focused on college age girls and eliminating sarcastic or “slut/betch” posts. It would be more serious and interesting/helpful rather than entertaining. All the bloggers would have a common goal and they would maybe link to other girls’ posts within their own, if relevant.
Lasica, J. D. “Blogs And Journalism Need Each Other.” Nieman Reports 57.3 (2003): 70-74. Communication & Mass Media Complete. Web. 25 Oct. 2013.
This article talks about how Journalism and Blogging need each other. Blogs are a new form of journalism because it allows no voices and new ideas to be heard. Blogging is not replacing journalism; what is occurring is that a new form media ecosystem—a network system. Networks are usually only interested in things that will bring them more revenue, like advertising. This is bad because they are many people and events that have stories to be told but are ignored because they are not benefiting the network. Weblogs are not competing with professionals but instead they are complementing it. What Weblogs do is expand the media universe. Blogs add something valuable and something new that wouldn’t exists without the Web.
Before I start, let me just say that this article was a pain in the butt to read. Hopefully my condensed summary can help you guys write up a good response.
Anna Emilia’s article goes over social media etiquette that one should practice when interacting with others over the internet. She basically comes to the realization that interacting with others is no different over the internet than it is in person. That means staying attentive in conversations, showing the others respect, etc. To help her reinforce this idea, Anna called upon the many blogging gurus to share their wisdom in only 7000 words!
In her wonderful summary of basic do’s and don’ts of social media, Anna outlines what you should and should not do when using things like Facebook and Twitter. I read through the list and thought to myself, Isn’t this stuff pretty obvious? It’s like asking, would you run through the streets maked while screaming profanities at others? The correct answer is no. If you wouldn’t do it in public, then why do it online? It is true that staying anonymous on the internet is actually quite easy, but karma does exist. People see what is posted publicly, and if you’re the guy who is ranting about how he hates black people, expect to receive some hate.
Another good point about blogging that she makes is to keep blogging content relative to the blog. I actually have to keep this in mind myself since I maintain a music blog. It’s good to go on tangents every once in a while to keep everything nice and diverse, but that doesn’t mean to suddenly post about why frog legs taste just like chicken. That also means not to flood your reader with content. Anna calls it “overshare”, where the blogger drowns his or her readers in massive amounts of posts, relative or not to the actual blog. That is the quickest way to kill off current and potential readers.
The one part that I found really helpful from Anna’s post was on tone. Yes, tone. I see it all the time on Facebook and tumblr; people come and they rant nonstop. A high school friend of mine is actually a perfect example of this. He’s a nice guy in real life, but online, he’s just a cynical asshole (can I use this word in a blog post?) that spews his hatred over the newsfeed for all to see. It’s a mess. Please don’t do this when you blog. This apples to her other points as well, but you should also remember who is going to read what you post. If it affects somebody else, don’t forget that there is someone else on the other end of computer who is the object of your writing, regardless of its intention. Saying something nasty about someone else could come back to bite you one day. Treating others poorly will only result in more hostility. Feels like grade school, doesn’t it? Treat others the way you want to be treated. It might seem obvious, but you would be surprised at how many people forget something as simple as this. There’s a reason why teachers even bother with the saying: it’s true.
The next section is on how to act properly for the different social media platforms, such as Facebook, Twitter, Pinterest, etc., but I won’t go through the details. I’m sure most of you already know how to behave properly online. As for my thoughts on the remaining XXXX amount of words left in the article, I have to say that most of it was pretty…boring. It might be interesting for someone who uses social media as a second identity, but I really only use Facebook (for chatting and what not). Looking at what Emily Henderson had to say on personal pet peeves, I had no idea what she was talking about when dealing with big companies screwing up Twitter with bad twittetiquette. It didn’t really have to do with social media etiquette for us bloggers, and it just seemed kind of silly in general. If you don’t like the way someone writes, then don’t read it. Anyways, I won’t bore you guys any longer with more details, so here’s the tldr on what awesome bloggers think about social media: don’t hate, appreciate.
Monaghan, Beth. “7 Tips for Making Your Content Mobile.” PR Daily News: Public Relations News and Marketing in the Age of Social Media. Ragan Communications, Inc., 27 Aug. 2013. Web. 24 Oct. 2013. <http://www.prdaily.com/Main/Articles/7_tips_for_making_your_content_mobile_15094.aspx>.
My thesis states that people enjoy short content. People are always quickly on the run and moving, so they prefer reading short articles while gaining the most out of it. We are constantly updating and wanting quick information.
Monaghan states that the usages of mobile news apps have shot up from 600,000 daily users to 800,000 daily users. It makes sense. Globally, so many people own smart phones. She states short tips that readers want; she discusses tips that businesses should take when using these apps to deliver their news. The major ideas she pointed out were short content, easy to e-mail and tweet, and sticking to the facts. She believes there should be a maximum of 400 words while having nice content. It makes total sense. People are always on the run and always wanting the latest info. Quick and brief information are amazing. Also visual content like photos and videos that get a story across are greatly wanted.
Monaghan is a trustworthy source because she is the principal and co-founder of a Marketing and Media Company. The website, PRdalily itself is credible because it has all sorts of communications, media, and other consultants.