Brian Goldberg, a young man with minimal knowledge about the interests of women, starts up a new website for the female demographic called bustle.com. As the founder of the Bleacher Report, a sports website that features articles solely written by fans rather than professional writers, Goldberg was able to raise money and investment to start up Bustle.
The Bleacher Report was a huge success. By a means of crowdsourcing, the website profited greatly because of the low production costs and huge population of interested sports fans that had the opportunity to interact with the posts. According to Goldberg, fans were the best and most cost efficient type of writers for the website–why pay for a more established writer if he/she doesn’t have as much passion and knowledge about particular sports teams? It makes perfect sense to me. I just feel as though Goldberg should’ve expected the criticism that he received because of the quality of the writing. It’s almost obvious that the quality of the writing would be subpar to the other journalistic sports websites with professional writers.
Taking this into account, Goldberg hired a small team of more experienced writers and journalists for Bustle. Critics of the site say that it’s a feminist publication but Goldberg agrees–that is exactly what he wants it to be. He realized that the various interests of women tend to outnumber those of men. Why not combine all of these interests to create the ultimate online magazine for women? Why not pair politics with fashion or books with trending topics and beauty? From a business perspective, I feel as though Goldberg is pretty brilliant–he saw the lack of online resources for this particular demographic of hard-working, busy, young women and made something for them. However, he received a lot of criticism when he first introduced his website. What the hell does this man know about women and what they’re interested? He didn’t mean to offend, but it’s true–how could he possibly know what he’s talking about? What he failed to elaborate on was the fact that the site is completely run by young women–the exact audience that the website is intended to attract.
I decided to take a look at the site and it’s actually pretty cool. It has a very large variety of topics concerning anything from politics to fashion. From the looks of it, it doesn’t seem too female-oriented but once you read it’s content it becomes more apparent. The layout is very clean-cut and professional. After browsing for awhile, I decided that I might actually like to revisit this website again. I guess Goldberg was successful in this sense–he attracted his ideal reader, the young woman.