Category: In-Class Assignments

Present Yourself Accordingly

Mr. President, Sir

We share a few things in common and the first being the success and welfare of this company. I have noticed that this company doesn’t have any presence on social media websites and I believe that should change. Social media can improve the publicity of this company and help us grow with and as a part of our community. Take Facebook for example. With Facebook our company would be able to reach out to current and prospective customers in order to make sure they are completely satisfied with our products so they return for more and sometimes with more customers. That is the purpose of our company is it not? To become more successful and bring what our consumers need directly to them. Well with a Facebook or Twitter we would do just that.

Think about it with a presence on the internet then our name and products will spread like wild fire. If for no reason at all it will get people to check our company out. This way more and more people will become interested in us and our products. With Twitter and Facebook we would be able to interact with our customers to develop a more personal relationship with them, because if there is one thing that big companies like McDonald’s or Microsoft lack in is customer satisfaction. How many times do you go through a drive through and realize on the way home that you didn’t get exactly what you ordered? Well with social media our company would be able to communicate with our customers and they would be able to notify us if they weren’t satisfied with our business transaction.

To be perfectly honest there isn’t a huge downside to a presence on the internet. Besides a few annoying posts the only downside that could harm our company would be bad media exposure but with a strong personal presence on the internet, our customers will never feel as though they have been cheated. The internet is a vast and infinitely big space and if our company is a part of that then we immortalize our company and what we currently stand for. Our company would be able to flourish into anything because of the internet’s vast amount of resources. Our once small company would become a titan in our own field. That is however only if you decide to go through with this movement.

I look forward to discussing this matter in person and hope that you might feel the way I do.

Your humble employee

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Social Media Is The Key To Success

Dear Mr.President,

I know I may be new to the company and only a part time summer intern but I think the company is currently under utilizing it’s potential.  I noticed currently that the company does not have a deep technological impact in the social media aspect.  Currently I’m taking a creative blogging class at Rutgers University and this class has currently taught me the importance of utilizing social media to help the company gain exposure, a brighter image, and retain as wells attain customers.  I’m here to tell you why and how you can attain these competitive advantages.  First of all, the main initiative to implement more effort into social media is the cost effective result.  Using social media is cheap and what you basically get from creating a blog, twitter, or Facebook page is free marketing and advertisement for the company.  Facebook and Twitter have millions of users every single day, creating either one will definitely create more exposure for the company.  Another advantage in the use of Facebook and Twitter is better customer service.  Using these social media outlets creates stronger and better relationships with customers and potential customers.  This brings out a positive image while receiving customer feedback on the company’s products and service.  Compared to emails and letters, Twitter and Facebook is a personal conversation with a customer.  We are able to advertise new deals and challenges that customers are able to participate in as well as stay informed.  Social Media helps build a strong community of customers and readers which improves a companies overall sales, image, and exposure.  Now that you have heard the advantages of using social media for a company, please consider actually implementing it for the company.  I am very familiar with this kind of advertisement since I am a college student myself.

Thanks for reading

The Would-be Success of The Company That I Work For

Mr. President of The Company I Work For, 

My name is Donna and I’ve just started working here at The Company That I Work For. I’m really enjoying the environment and the work that we do. However it has come to my attention that we do not have a presence on social media. I know we have our website but I feel like we are really missing out on a  great opportunity. Social media has many advantages that will help get our name out there.

There are 3 kinds of social media that I’d would like you to consider; Facebook, Twitter, and Instagram.

As you must know Facebook is a very popular platform for networking. If we created a Facebook group for our company we could share it across a much bigger audience than we could by our methods now. We can gain likes and followers so that we can keep our customers updated on the latest coming out of our company’s doors. This is also a great way to receive feedback on our customers through comments so that we can continue to improve ourselves for better sales.

Next Twitter. It’s the next biggest things after Facebook, and in some ways even bigger than Facebook because of it’s microblogging format. Tweeting facts about our company or quotes from customer feedback would be a phenomenal way to get our name out there. Not only would people see our Tweets but they have the possibility of retweeting them. It’s a great tool to get our products out to those people we otherwise wouldn’t have been able to reach. You wouldn’t have to worry about finding people to see the Tweet initially at first either. You just have to tag a Tweet to categorize it and then people will find it based on that.

Instagram is something like Twitter except instead of 140 characters to write something you get a small square to take a picture with some kind of caption. You can utilize tagging in the same way we would on Twitter and when people find our Instagram posts they would be able to see a great visual representation of our company as opposed to words. Some people out there respond more with a visual aid and I believe it would be important to incorporate this into our company.

The benefits of these platforms are astronomical and I truly believe that should we invest in them it will do wonders for the way we market ourselves.

Thank you for taking the time to consider this proposal. I look forward to hearing from you about it.

My best,
An Employee of The Company I Work For

The Proposal

This proposal will be for a made up company that develops video games.

Dear Mr./Ms. President,

Gamers are passionate people. If there is one thing that they absolutely love, it is a passionate game developer. The best way to advertise a game is to show the consumers that you really care about the game. Successful titles like Call of Duty have fallen to the greed of big corporations, and many of the gamers out there do not respect the game as a result. They loathe the thought of Infinity Ward pumping out identical copies of games and pricing them at retail values. To gain recognition within the gaming community, the first step should be to establish  a strong connection with the audience. Creating videos that detail specific game mechanics and choices can really hype up an upcoming game. A blog can also be used to update potential customers on how the game development is going along. Gamers like to be in the loop. Keeping them in the dark will only betray their trust, resulting in a bad reputation. If the gaming company really wants to survive in this industry, it is important to get well known in the realm of social media. As I mentioned before, a blog would be really helpful as it would not only inform viewers of your product, but it would also build a healthy relationship with the rest of the community. Another way to gain recognition would be to get featured on other blogs and gaming websites like IGN and PCGamer. News websites absolutely love to discover upcoming games, so definitely consider creating videos, vlogs, or blogs to try and catch their attention. Gaming companies and developers are like brand names, once they have a reputation, it is really difficult the alter the public’s image. That is why it is so crucial to make the correct decisions now while the company is still fairly unknown. I can help you establish a good foundation for the company with my set of skills. So pls…hire me :]

How Can Blogging Help Our Company?

Blogging has become very popular over the years and has benefited many new uprising companies. Having a presence on the Internet will allow current customers an easier access to our information. Not only will creating a blog satisfy the old customer but it will also attract new customers from different parts of the country and the world. I have created blogs and posted them on the Internet so I have experience in this field. I can help the company create a blog page that attract new customers and satisfy the old ones. What must be done first in order to create a successful blog is to choose a layout. Choosing a unique and eye catching layout is the first step in attaining new customers. Vibrant colors, large letters, and different fonts are all ways the company can decorate the website. The blog should be updated at least twice a week. Updating the blog will keep returning customers satisfied and coming back to the website. Several tags should accompany each post. The purpose of this is so that when people search that topic online, the companies website is what pops up. These are only a few ways the company can attract customers with a blog. A blog is not necessary but can be very beneficial to the company. With this blog the companies revenue and customers will grow.

Dear Company Manager – We should have a Blog

Across the globe, businesses have started to increase their online presence.  It has come to my attention that our company does not have a Weblogs, or “Blogs.” I know that if used correctly, a blog can be a beneficial asset to our business.  Please allow me to inform you of the two greatest reasons for online blogging:

The most impactful reason a business has for creating a blog is to build a community.  This means our business becomes more than just a website selling products – we are now a place to create, share, and learn from.  A blog will do this by giving the company a unique “voice,” as blog posts allow for creativity in topics and language.  The feeling of a community is further built through the ability for customers to leave feedback in comments, which the business can reply to. This increases the level of customer – business interaction, leaving customers feeling as though the business cares more about their customers.  This also establishes the company’s authority over competitors.  It comes really comes down to the fact that consumers like blogs: 90% of consumers find business blog information useful, and 70% learn about a company through articles rather than ads.

In addition, blogs are great for generating more traffic and awareness for a business.  This is done by keeping both our old customers coming back and creating new traffic from new customers.  It’s very common for a customer to come to a company, purchase a product, and never look back.  Blogs can keep these customers around instead:  An informational blog will give them a reason to return to our blog and think about about company.  Blogs are also great for new traffic, basically by giving us more pages for information.  This is great for SEO (Search Engine Optimization), increasing our chances of being found via search engine.  In addition, if a business establishes themselves as a trusted source of information, other websites, companies, etc. can link to the blog, generating more traffic and more potential customers.

And not only that – blogs are inexpensive, easy to set up, and you already have a writer: me.  I would love to write for our new company blog.  Thank you for reading my proposal, and I hope you really take it into consideration.

– Megan Murray

Blogging Proposal

Hello sir,

I’d like to suggest a new blog for the company. A blog is not only a great marketing tool to gain publicity but it is great way to keep our customers informed. Blogging offers an easy way for customers to provide feedback and comment on our policies. The current method that connect with our customers is both out-dated and inefficient. On the other hand, with blogs it allows for use to provide instant feedback. Also blogs offer a much more modern outlook compared to a traditional website. We can constantly update our products and deals in a manner that is much more viewer- friendly. With the use of blogs, I assure you that our publicity will rise and customer satisfaction of our provided services will also increase. I hope you will consider this proposal.