Since the company manufacturs duct tape this proposal is to develop a blog this company for marketing duct tape. A duct tape blog would not only allow our company to advertise our product more, but also allow our customers to interact with our company, showing the different ways they use duct tape. The proposal would be for an interactive blog, allowing customers to interact with each other and learn about the various products our company sells. A social media presence arguably will help our company increase both profit and customer satisfaction, while being at a very low cost for our company to maintain. Using Google’s Keyword Planner, we can also determine what customers are looking for when they search for duct tape, such as colors and patterns. Overall, a blog would be an effective and efficient way to interact with customers while also putting the company’s name on a greater scale.
If my blog were to come off of the computer screeen, I could see it as a talk show. My blog is similar to Real Time With Bill Maher and The Daily Show in that I follow political news and then give it a humerous spin. These shows also have had sucessful books, so I assume that my blog could also be a book as well. But that’s just thinking big. Most likely my blog would shift into Youtube videos. A similar comedian blogger from Cleveland has this similar approach to Ohio politics, but he primarily covers sports, and he recently got his own local TV show. I could see my blog running that kind of a path, but then again there are numerous blogs that are kind of like mine, though less with a focus on Ohio politics, so it would depend mostly on the sucess of the blog on whether it would become a book or a tv show. People enjoy political news and comedy, evident from the success of The Daily Show and the Colbert Report, and I think overall there could be a good market for a blog such as mine to become a more mainstream commercial journalism entertainment.
Our hyperlocal blog represents a small, but diverse community. About 2,000 people will receive coverage of all the events from their community on the blog. There is a good number of children in the community too. We will have a section covering school news, sporting news, local politics, recreational activities, weather. Since our community is a diverse community, we will cover cultural news as well, and advertise different events and holidays related to these different cultures. We want to create a blog that will allow all members of the community to actively partcipate in the community happenings. As we said before, there is a good number of children, so we will have kid’s activities and child caring tips for parents.
Since the community is smaller the blog will have a folksy and welcoming feel to not just the community members but also outside readers. The community is built on family and cooperation and thus the blog will reflect the community spirit.
I would agree that bloggers should be held accountable for fact checking like journalists because just like journalists they are distributing information that affects someone’s business or livelihood, and if presented inaccurately could hurt that person or company. Because our media is now always in a race to get a story out first, that levels the playing field with blogging. They are competing with each other, so esentially bloggers should be held to the same standards as journalists. As for receiving free products from companies, I think bloggers should disclose that information to their readers. It is advertising for a blog, so the blogger should talk about the companies product occasionally, but keep the focus of the blog. It’s a little like NASCAR in that a blogger is disclosing sponsors. Also, if that sponsor causes a blogger to have an ideological shift in whatever they are blogging about, then I think the readers should know why. It also depends on the type of blog one would receive gifts for. If it is a political or news oriented blog, then there is a slippery slope in publishing information and receiving some sort of gift, but for cooking/fashion blogs it would not be such a big deal beacuse the blogger is more apt to test out the gift and give an opinion on it.
Depending on what the topic is that you are blogging about, I think that the existence of live blogging changes the perceptions of the actual significance of what is taking place. Live blogging of news stories is a quicker way to gain information, and I think it adds to the significance of the event. Such as the Boston bombing, although some information that was distributed was false. That is the negative of live blogging, because it isn’t always 100% accurate information. With the music example, a live blog could outline how good a performance is or the interesting events at an awards show. But maybe the live blog also downplays the importance of events, and which we would later have to go back to recognize the significance. But for the most part, we understand the significance of the event while it is occuring. And with all news, we actually understand what is happening–we don’t have to wait for a length of time to figure out what actually happened–we get the gist of it all at once.
The idea of blogging being like a curator’s job fits for blogs that have a central authority figure who plans out posts for future days. Content, style, and timing all figure into this idea. Most sucessful blogs seem to have a curatory approach to how they are constructed. Curating seems more techincal than blogging, and thus could discredit the idea that posts are strategically constructed and attached to the blog. Blogging is a more laid back approach to presenting a given topic, while curating requires more work.
I think just about any individual can be considered a curator if they blog. For group blogs, that idea may only be slightly true, individuals posting about whatever they want, without having someone decide what the blog or a specific blog will be about. I think Grantland.com serves as a good example, as posts are strategically about sports during a particular month/season and pop culture to reflect current and upcoming television, movies and music.
Park, David W. “Blogging With Authority”. International Journal of Communication, Vol. 3, 2009. pgs. 250-273. http://ijoc.org/index.php/ijoc/article/view/355/308.
In this article, the author argues that the success of news and political blogging hinges on how much bloggers have mangaged their positions. The key aspect in his argument is that if blogging is journalism, then it should be managed as any other form of journalistic communication, such as television, newspapers and radio. More of the focus is on gaining advertisements and making blogging an actual job. Credibility and authority fall upon the operated of the blog, and if they are found to be a credible and reliable source, then they can be considered a part of the journalistic norm. Especially in political blogging, getting the right information helps an author become a valuable source. Authority is central as well, as the blogger has a sense of autonomy to print whatever news he or she pleases, yet if the news is inaccurate then the blog will suffer. Interviewing a variety of bloggers and their blogging types, Park found differences in how bloggers portray news and information, and if it is considered blogging.
If you are just starting a blog I think Blogher is a good way to gain readers. For people that would rather take an individualistic approach, then blog networking may just be a short term option. I find the website to be a mix of just about everything, which I think is more of a negative than a positive, if someone is just looking for one specific type of blog. However, you can find just about whatever you want to read on Blogher, if you are interested in reading multiple genres without having a variety of sites to go to. Blogher’s real intention is to be a starting point for people looking to gain a readership base. And it’s like a social networking site for bloggers, though couldn’t Twitter essentially be the same thing? If you really think about it, themed blogs such as sports and cooking with multiple authors operate as a blogging social network, the only difference being that most are established authors and bloggers. I don’t really prefer this type of blogging because attention can easily be drawn away from your own blog post with the multitude of different bloggers, some with and some without the same subject that you are writing about.
Pedley, Paul. International phenomenon? Amateur Journalism? Legal Minefield?: Why Information Professionals can’t afford to ignore weblogs. Business Information Review, 2005. http://bir.sagepub.com/content/22/2/95.full.pdf+html
This article argues that there are certain areas of information professions have many uses for blogs, while others don’t. For librarians and informative professions, blogs can be important for disseminating information that isn’t necessarily related to current events–more historical based events. For current events, a blog is updated as the event is happening, maybe good for a quick reference or to understand what is going on, but not to critically analyze historic events. That begs the question of how much time in between posts determines whether the blog can be used for informative or critically analyzed uses. One of the weaknesses of weblog journalism is the amateurity of the author. The author may have a particular bias and omit or alter facts to fit the audience who the blogger is writing for. Cataloging blogs makes them useful for current affairs to compare to with past events, because the blog is updated often. There are also legal implications from blogging such as workplace etiquette and journalistic integrity issues, leading blogging to become less like journalism. But Pedley argues that because corporate companies are now using blogs, blogging is becoming more mainstream journalism.
JD Lasica – Nieman Reports, 2003 – socialmediaclub.pbworks.com
In this article, J.D. Lasica asks if blogging has anything to do with journalism if it doesn’t follow journalistic standards. Lasica details so called “random acts of journalism” of people who either record video or take down live events with words. Lasica believes that micro-content delivered to niche audiences is news and information. The concept is an accurate one. Certain groups of people enjoy certain types of news, and they rely on a variety of sources to get that information. A whole new news and entertainment market is opened up through blogging. Lasica describes it as a new media “ecosystem”. Readers also become part of the news process. Lasica even argues that web blogs influence journalism–by pushing the envelope on important or interesting news stories, enhancing the reader’s trust, and by giving journalism a personal feel along with a professional one in blogging. While all blogging isn’t journalism, Lasica believes that weblogs are important to the journalistic world, and even further the journalistic process.