Mr. President of The Company I Work For,
My name is Donna and I’ve just started working here at The Company That I Work For. I’m really enjoying the environment and the work that we do. However it has come to my attention that we do not have a presence on social media. I know we have our website but I feel like we are really missing out on a great opportunity. Social media has many advantages that will help get our name out there.
There are 3 kinds of social media that I’d would like you to consider; Facebook, Twitter, and Instagram.
As you must know Facebook is a very popular platform for networking. If we created a Facebook group for our company we could share it across a much bigger audience than we could by our methods now. We can gain likes and followers so that we can keep our customers updated on the latest coming out of our company’s doors. This is also a great way to receive feedback on our customers through comments so that we can continue to improve ourselves for better sales.
Next Twitter. It’s the next biggest things after Facebook, and in some ways even bigger than Facebook because of it’s microblogging format. Tweeting facts about our company or quotes from customer feedback would be a phenomenal way to get our name out there. Not only would people see our Tweets but they have the possibility of retweeting them. It’s a great tool to get our products out to those people we otherwise wouldn’t have been able to reach. You wouldn’t have to worry about finding people to see the Tweet initially at first either. You just have to tag a Tweet to categorize it and then people will find it based on that.
Instagram is something like Twitter except instead of 140 characters to write something you get a small square to take a picture with some kind of caption. You can utilize tagging in the same way we would on Twitter and when people find our Instagram posts they would be able to see a great visual representation of our company as opposed to words. Some people out there respond more with a visual aid and I believe it would be important to incorporate this into our company.
The benefits of these platforms are astronomical and I truly believe that should we invest in them it will do wonders for the way we market ourselves.
Thank you for taking the time to consider this proposal. I look forward to hearing from you about it.
An Employee of The Company I Work For
If my blog were to come off of the page and become something else it would be…
- A list of rated anime maybe presented in vlog format.
- A series of videos with my acting out the animes within a few minutes. (one per video)
- A vlog of my hilarious facial expressions while watching anime. (live vlogging?)
- A book with brief descriptions of anime.
I can’t really think of anything else that it could become. Being that it is a very specific blog I can’t really have it be that flexible. These ideas in themselves are also ideas that I would never actually go through with. I’m not really a vlog kind of person.
The main reason that a blogger would abandon their blog is that life simply just gets in the way. I know this from my own blog. I work, take 19 credits here at Rutgers, am in the marching band, and hold a position within my Fraternity. I barely have time for anything. And if for some chance I do have time I’m either too tired to function or I desperately need to just relax. It’s difficult because normally I wouldn’t blog if I didn’t have a good amount of time to commit myself to the blog.
To prevent blogging burn out I think I would simply post less frequently. My blog being an anime blog I could first watch an entire anime series and then write about it as opposed to writing about anime I’ve already watch and simply remember. It would be more productive that way I think. I’ll be very interested in the anime and at the end of it I’m sure I would want to share how awesome it was. I wouldn’t feel the obligation to do so, I would just want to do it.
If my friend has a great blog and hasn’t updated it in a while I think I would nonchalantly comment about their blog every once in a while so as to send something sort of like a subliminal message. Because maybe after hearing about their blog so much they might be interested in going back to it. If that doesn’t work I think I would just be very direct and ask them about it. Ask why they stopped or how they are feeling about continuing blogging so that maybe I can help in someway to get their motivation back. I would not push the limit though.
“all citizens, no matter how obscure, will have to adjust their behavior to the possibility that someone may be writing about them”
To an extent I believe that this ideology should be followed. However this is something that has always been in play. You should adjust your behavior to the possibility of anything. It’s all about the impression you leave on someone. You do it all the time; You’re on your best behavior when you meet her parents or put on a face (not neccesarily a farce) when you go to be interviewed. The fact is you are always being judged and someone will inevitably gossip about you and your behaviors. It doesn’t matter whether it’s on a blog or written in a journal. You should always want to present yourself to be a certain way in public. Why should that change at all with the addition of blogs? Sure it’s a different medium that more people have access to however if you follow this ideology you won’t have to worry about anything.
So yes you should adjust your behavior for how you want to be perceived but considering the work wide web, I feel that your identity should be kept private if you want it to be. You should have total and complete control over your identity on the internet and if someone else puts out any sort of personal information out there, you should have the right to make them take it down or at least simply take your identity away from whatever they wrote.
Sure it seems like a cool thing to live blog and it’s something that I feel like I could definitely do but I think I would come to hate it. My current blog is about anime and what I see myself doing as a live blog post is reacting to an episode. Completely doable and might be kind of fun. One side affect though would be the potential release of spoilers for people who didn’t watch the episode yet. Though I might be able to avoid that if I just put a time and my reaction without any content of the episode.
I feel like if I had to do it all the time it would take my attention away from the episode itself so that I can type my reaction to what’s happening. I might miss something or if I didn’t it just plain wouldn’t be the same experience. I love watching anime and when I do watch it I never take my eyes off of the screen. It’s a hard skill to acquire but when watching I see both the subtitles and the animation; I can read and watch at the same time. That doesn’t sound too difficult but at first it bothers yours eyes. Adding writing a blog post to those two things I will definitely start to overload my multitasking abilities.
The only good things I see about live blog posting with regards to my own personal blog is that some of my reactions to anime might be funny. Actually I’m pretty sure they would be because anime is the only thing that makes me turn into a fan girl and I high pitch squeal at the exciting parts. It might bring a comedic aspect to my blog. Still I don’t see the positives being greater than the negatives.
Bloggers can be curators. There’s no question in that. Rather it’s how can they be curators. Whether you have your own individual blog or if you are a part of a group collaboration you can be a curator.
With an individual blog you control everything on your blog. Since it’s only your blog you can’t really manage any posts on your blog besides your own however you can control other things. You can choose what comments stay on the blog and even block certain users if you feel their comments are getting out of hand. You control everything on your own individual blog.
Collaborative blogs are a bit different because you have a host blogger and guest bloggers. As the host blogger you can control everything. You can decide what posts go onto your blog, control comments again, and decide what users are allowed to post to your blog. As a guest blogger though you only have control of your own posts and are subject to the host bloggers editing and or removal of your posts. Still, as a guest blogger I do believe you have control over the comments that your post gets.
I want to look at youtube as one big collaborative blog, which it could be except that it’s just for videos. On youtube you can upload your own videos and decide everything about them. However youtube has the overall say. If you are violating youtube’s rules they will delete your video or ban you from using your account. They also manage their website to be more categorized and user friendly. They manage it really well.
So in conclusion Bloggers are curators and do indeed manage their own blogs.
I guess you could say I’m a little bit biased when it comes to individual vs. network blogging. I prefer individual, mainly because that’s all I’ve ever done. I prefer to have people follow my blog, like my blog posts, and simply enjoy my blog as it was created by me. I like knowing that my creation is gaining likes and followers. It makes me feel like I’ve accomplished something and I’m unsure if I would get that same sort of satisfaction on taking part in a collaborative blog. Sure the blog might get popular but it would be thanks to the collaboration and you’re own work might not get the same kind of recognition. It might sound a bit selfish but I really wouldn’t like a collaborated blog. I also wouldn’t trust other people to write on my blog if I was the host. I’d be worried because that blog represents me more than anyone else because I am the host blogger.
I’m really picky.
Though if there was a topic I wanted to write badly enough about but didn’t have the time to keep up my own blog then I might contribute to a collaborative blog. I do think it’s a nice idea to have a place to write where you don’t have to write about as often. I imagine as a reader it would also be nice to get a different perspective on the same topic and blog. It would bring in more readers and commenters.
I think it really depends on who you are as a person and what you have time for. Blogs like BlogHer are good ideas for some people, but not for all. Not for me.
What will we Sell?
Our new business will keep up with the latest trends. However, instead of following with the crowd, customers can create their own designs. We have ‘base’ items of sweaters, shirts, pants, etc. Customers can choose their own colors, designs, and patterns of what they want their item to look like. We will have a process in which the customers will first choose their clothing item and follow series of steps that will enable them to customize their item. For example, a customer chooses a camo jacket. They can then choose the color of the jacket, the color and design of the buttons, different pocket colors, etc. They will be able to see their final product and make changes before purchasing it. They can see it on a virtual model to see if it will look well. Our items will be very fashionable and fashion updated. Upload pics of customers and their new creations they purchased. Constant contests such as: upload your creations that you bought and the best wins 50% off on their next purchase. It will be easy to customize.
Goals for social media & which will we use:
We will have an app. It will be easy customize their item, and the app will have an easy access button to post their “creations” on a social media website (Twitter, Facebook, Instagram) without actually purchasing it. They have the option of buying their created item. Then with the creations we will hold contests on who made the best. We plan to have a lot of customer interactions. We want to get the message out about sales and contests. We want to let our customers know about every update- want them to feel like they are a part of the company in a way. (For example: We just received new stocks of this, followed by a picture of the stock.) We will use Facebook, Twitter, and Instagram. It will be a great way to reach the most audience. All our social media sites will contain pictures. All of them will have mini ads. Twitter and Facebook will have more customer interaction by replying to messages. Other sites, we will always comment and mention customers.
Customers can upload their finished products (from the app) onto all the social media sites. They can tag us and we can use customer uploads to choose winners. We want people to upload their outfits onto their websites so we can feature them! We want people to reply, retweet, like, and love our posts and products. It will be great because our products will get spread more quickly. We also want to use banners on other websites that target the proper market of people who love fashion! We will also have Facebook exclusive ads.
Social Media Policy:
1) Be respectful, responsible, and ethical.
2) Use Good judgement.
3) Don’t release confidential, Private, and Personal information.
-When using personal social media sites, make sure to state that your opinions do not represent the company’s ideas.
-Do not release information (such as newsletters or new social media tactics), unless the company has done so first.
-Be aware that others will associate you with your employer!
4) Don’t use customers’ photos without their permission.
5) Don’t respond to contest entries with your own Account.
6) Don’t post unless you are the designated spokesperson (Marketing, PR, Owners themselves).
-Must have legal approval from the company, and/or speak to your manager.
Any violations will be reviewed by the Human Resources Board, and depending on the degree of the offense, it will result in a warning or termination.
JOB POST: HIRING A SOCIAL MEDIA MANAGER, preferably a WEB MASTER.
Looking for a full-time experienced Social Media Manager, preferably a webmaster who will constantly update our posts and different social media sites. We would love someone who is comfortable with java and codes, for changing up our websites once in a while. We are a professional clothing company who has recently spread and am in need of some extra help. The Social Media Manager will need to execute strategies that will raise revenue and awareness. We are looking for a quick, strategic, and creative individual who will fit our company’s policies and needs.
The Manager will:
– Update our customers with new information.
– Update contests and keep tabs with contestants.
– Post photos of new products.
– Constantly create new social media ideas.
– Update our website’s designs when needed.
– Manage customers’ feedbacks and messages on social media websites, e-mails will be taken care of by the Customer Service Department.
– Implement new strategies.
– Work closely with the Social Media Department as well as all the other departments.
– Minimum 3 years of social media management.
– Excellent writing skills.
– Excellent editing skills, such as Photoshop.
– Creative, quick, witty, and motivating.
– Have Analytic Skills.
– Have 3 recommendations.
– Bachelor’s Degree in Marketing, Management, Computers Science, IT, or Communications.
Hourigan, Triona, and Liam Murray. “Investigating the emerging generic features of the blog writing task across three discrete learner groups at a higher education institution.” Educational Media INternational. 47.2 (2010): 83-101. Web. 15 Oct. 2013. <http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=25a1e269-615f-4caa-8f38-25b73fd6e193@sessionmgr11&vid=2&hid=7>.
Using blogs as tools in higher education is investigated. Different groups of students participated in course blogs and those blogs were then analyzed. Differences in blog usage were found according to the different purposes each course had and how it correlated with using a blog.
Cho, Sook-Hyun, and Se-Joon Hong. “Social Behavior and Personality.” Blog User Satisfaction: Gender Differences in Preferences and Perception of Visual Design. 41.8 (2013): 1319-1332. Web. 15 Oct. 2013. <http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=5a3d8d01-d6f4-487a-b8ed-294a7ce786f0@sessionmgr111&vid=2&hid=7>
This is an article in which gender differences in blog user satisfaction were investigated. There was no statistical difference according to gender in how information quality and navigation quality influenced the satisfaction of the participants however there was a difference in response to the visual aspect of the blog.