What will we Sell?
Our new business will keep up with the latest trends. However, instead of following with the crowd, customers can create their own designs. We have ‘base’ items of sweaters, shirts, pants, etc. Customers can choose their own colors, designs, and patterns of what they want their item to look like. We will have a process in which the customers will first choose their clothing item and follow series of steps that will enable them to customize their item. For example, a customer chooses a camo jacket. They can then choose the color of the jacket, the color and design of the buttons, different pocket colors, etc. They will be able to see their final product and make changes before purchasing it. They can see it on a virtual model to see if it will look well. Our items will be very fashionable and fashion updated. Upload pics of customers and their new creations they purchased. Constant contests such as: upload your creations that you bought and the best wins 50% off on their next purchase. It will be easy to customize.
Goals for social media & which will we use:
We will have an app. It will be easy customize their item, and the app will have an easy access button to post their “creations” on a social media website (Twitter, Facebook, Instagram) without actually purchasing it. They have the option of buying their created item. Then with the creations we will hold contests on who made the best. We plan to have a lot of customer interactions. We want to get the message out about sales and contests. We want to let our customers know about every update- want them to feel like they are a part of the company in a way. (For example: We just received new stocks of this, followed by a picture of the stock.) We will use Facebook, Twitter, and Instagram. It will be a great way to reach the most audience. All our social media sites will contain pictures. All of them will have mini ads. Twitter and Facebook will have more customer interaction by replying to messages. Other sites, we will always comment and mention customers.
Customers can upload their finished products (from the app) onto all the social media sites. They can tag us and we can use customer uploads to choose winners. We want people to upload their outfits onto their websites so we can feature them! We want people to reply, retweet, like, and love our posts and products. It will be great because our products will get spread more quickly. We also want to use banners on other websites that target the proper market of people who love fashion! We will also have Facebook exclusive ads.
Social Media Policy:
1) Be respectful, responsible, and ethical.
2) Use Good judgement.
3) Don’t release confidential, Private, and Personal information.
-When using personal social media sites, make sure to state that your opinions do not represent the company’s ideas.
-Do not release information (such as newsletters or new social media tactics), unless the company has done so first.
-Be aware that others will associate you with your employer!
4) Don’t use customers’ photos without their permission.
5) Don’t respond to contest entries with your own Account.
6) Don’t post unless you are the designated spokesperson (Marketing, PR, Owners themselves).
-Must have legal approval from the company, and/or speak to your manager.
Any violations will be reviewed by the Human Resources Board, and depending on the degree of the offense, it will result in a warning or termination.
JOB POST: HIRING A SOCIAL MEDIA MANAGER, preferably a WEB MASTER.
Looking for a full-time experienced Social Media Manager, preferably a webmaster who will constantly update our posts and different social media sites. We would love someone who is comfortable with java and codes, for changing up our websites once in a while. We are a professional clothing company who has recently spread and am in need of some extra help. The Social Media Manager will need to execute strategies that will raise revenue and awareness. We are looking for a quick, strategic, and creative individual who will fit our company’s policies and needs.
The Manager will:
– Update our customers with new information.
– Update contests and keep tabs with contestants.
– Post photos of new products.
– Constantly create new social media ideas.
– Update our website’s designs when needed.
– Manage customers’ feedbacks and messages on social media websites, e-mails will be taken care of by the Customer Service Department.
– Implement new strategies.
– Work closely with the Social Media Department as well as all the other departments.
– Minimum 3 years of social media management.
– Excellent writing skills.
– Excellent editing skills, such as Photoshop.
– Creative, quick, witty, and motivating.
– Have Analytic Skills.
– Have 3 recommendations.
– Bachelor’s Degree in Marketing, Management, Computers Science, IT, or Communications.
Hourigan, Triona, and Liam Murray. “Investigating the emerging generic features of the blog writing task across three discrete learner groups at a higher education institution.” Educational Media INternational. 47.2 (2010): 83-101. Web. 15 Oct. 2013. <http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=25a1e269-615f-4caa-8f38-25b73fd6e193@sessionmgr11&vid=2&hid=7>.
Using blogs as tools in higher education is investigated. Different groups of students participated in course blogs and those blogs were then analyzed. Differences in blog usage were found according to the different purposes each course had and how it correlated with using a blog.
Cho, Sook-Hyun, and Se-Joon Hong. “Social Behavior and Personality.” Blog User Satisfaction: Gender Differences in Preferences and Perception of Visual Design. 41.8 (2013): 1319-1332. Web. 15 Oct. 2013. <http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=5a3d8d01-d6f4-487a-b8ed-294a7ce786f0@sessionmgr111&vid=2&hid=7>
This is an article in which gender differences in blog user satisfaction were investigated. There was no statistical difference according to gender in how information quality and navigation quality influenced the satisfaction of the participants however there was a difference in response to the visual aspect of the blog.
I believe when Lupton speaks about linearity she is talking about the flow of information. For example when in conversation you can’t fast forward and get to a certain point of the conversation because you have no idea what another person is going to say, and even if you did it’s just impossible. You simply have to listen to the information as it’s given to you. However when information is presented to you in a textual form you have more liberty with how you read it. You can skip around and only read certain sections or skip everything until you get to the main point. And tools that come with a text, such as the index, appendix, abstract, footnote, and table of contents, help direct you to different parts of the text and therefore you are not gaining the information in the same linear form that it is presented.
I’d like to think that a blog is a linear form but ultimately thats up to the blogger. For most blogs, when you post, your posts are presented in the order that you’ve posted them whether it be from latest to oldest or vice versa; there is a linear quality to them. However if someone is a more advanced blogger they might set up their blog a bit differently. Instead of having a linear flow of information you could break up your posts into different categories on different pages. So you separate all of the information and no longer have this linear flow of content. It all depends on what the blog owner wants. Regardless of this however, even if the blog was in linear form there are also tools that may be available to navigate you away from the linearity of it.
The paintings we were shown of simple colored circles were quite interesting. What I saw from them were colored circles that formed different lay outs of a blog, newspaper, or even magazine. To me I think it presents a valid point, that presentation is really an important part of the way information is read. Sure the paintings didn’t have any information but I think that was more effective because they simply showed the layout. I found myself finding certain ones more attractive than other ones and thinking back to it now I would probably also be more interested in the content that may have possibly been presented in that format. It’s a very simple art project and yet very captivating in the same sense. To quote Apple’s design slogan, if you will, “There is great beauty in simplicity.”
This same idea was presented in the article Nude Media except painted in a different light. It shows how text can be interpreted very differently when presented in various layouts but focuses on how simplicity detracts from. It uses the example of Tony Curtis and how his picture is presented in different media along with the same article. In the newspaper his picture is the highlight, you notice the picture before the text and really attracts you into reading it. The next is on a webpage, the same picture of Tony Curtis is found in a much smaller version in the side bar of the article. The words detract from the image and while you still see it, it doesn’t have a large effect on the overall presentation. Lastly is the article without a picture at all. It is really dull and you almost don’t want to read it.
Both seem to highlight how different layouts affect a readers experience, and I completely agree that different layouts are more attractive to the eye than others. It is important to use this in our own personal blogs to help ‘hook’ readers into our writing before they even start to read.
Before I read this article I knew crowdsourcing existed, however it wasn’t very clear to me the ways they were being used. Crowdsourcing, like outsourcing takes advantage of people willing to work for less money, however instead of sending their work elsewhere they use technology to bring people to their work.
I’d like to use the following music video as an example: Click Here For Music Video.
This music video is crowdsourced. They use the people watching it to create different effects in the video. The only thing they had to do was advertise their site and whoever visited it became a part of the video; they never had to look for anyone. If they wanted to put these effects in themselves they would have to spend more time, energy, and money to create the effect but instead let people like you do the work for free.
This is essentially what crowdsourcing is. The article for this week described different scenarios in which crowdsourcing has been applied to major businesses. The first was in photography. Professional photographers are getting the short end of the stick due to companies like iStockphoto. Originally their works could be purchased to be used for over $100 however iStockphoto takes advantage of amateur photographers and sells their work for a few dollars. In comparison this is much cheaper than seeking out a professional. Crowdsourcing presents the same problem that outsourcing does. You are taking away business from one group of people and giving it to another, all for a cheaper price. Many would think this is a bad thing because people like the professional photographer loses out on what he’s made his living out to be. And in the case of outsourcing to different countries, it greatly hinders our economy, which I do not like at all. However in this circumstance I believe creating an environment for people to share their creativity, professional or not, is a great opportunity for both these companies creating this space as well as those taking advantage of it.
Another example that the article presented was InnoCentive, InnoCentive allows people outside of companies to help develop drugs and speed the process of getting them onto the market. This is creating another space for people to share their creativity and knowledge to help solve some challenges when it comes to developing these drugs. What InnoCentive helps to accentuate though is that you find knowledge through crowdsourcing that you wouldn’t have otherwise been able to access within the network itself which does wonders for the industry and in general for the public because then new drugs are available for them faster or are available to them when otherwise they might not have been.
Overall I think crowdsourcing is great.
Hyperbole and a Half is one of my favorite blogs to read, even though the author posts so infrequently. I’d like to think that the writing on this blog is “good.” The author Allie, when making posts writes about stories from the eyes of herself as a child. It’s really funny because she’s writing it as an adult so the vocabulary used to describe some things in the blog, doesn’t make sense for a child to use but the fact they are using it makes it comedic. The stories don’t really have too much importance, some of them do don’t get me wrong but most of them are just simply interesting. Her latest post talks about a halloween costume that made her feel powerful because she was a dinosaur and she would go crazy in it because she felt like she could, she was a dinosaur after all. You could go into this story and find a deeper meaning, such as you have the potential to do anything you want it’s just whether or not you want to access that potential, but I think she writes more to entertain. In her posts there also typically isn’t as much writing because she depicts her stories through series of pictures which also adds to the comedy. But the way her writing compliments these pictures is just right.
As I’ve said she doesn’t post too frequently but when she does all of her readers come back to read it because they look forward to her unique and ‘good’ quality writing.