The grass is always greener on the other side.
Our hyperlocal blog would focus on the Shepherd community.
Things to blog about: Herding techniques, local recipes, locations, trading events, top shepherds, and weather. Other events include competitions such as fattest sheep, coolest beard, and highest quality wool.
We targeted this group because it was literally the smallest demographic that we could think of. To us, this fits the definition of hyperlocal perfectly.