Greenberger, Peter. “How Tweets influence political donations: New Twitter study with Compete”. 12 Oct. 2012. Web. 24 Oct 2013.
This article is written by Twitter’s Director of political ad sales. This article brings something different, compared to the other articles, because instead of talking about influence, it talks about something that is easier to measure, money. The article includes a graph created from tracking #debates on twitter during the presidential debates. Data from twitter shows that the average twitter user is 68% more likely to visit a campaign donation page, compared to the average internet user. Those exposed to political tweets are almost twice as likely as other twitter users to visit donation pages. The author chalks this up to influence of tweets and exposure. He also states that it is not the party, but the frequency of engagement that political twitters tweet that determines their donation rates. This goes to show that political blogs are starting to influence people, more than the previous loyalty to 2 party system has. Political blogs are changing the way politics are run and is shifting the power.