Morkes, John, and Jakob Nielson. “Concise, Scannable, and Objective: How to Write for the Web.” Nielson Norman Group. January 1, 1997. Web.
This article breaks down various studies about how people read on the Web. The results revealed that when reading online, readers remember more when the text is easily scannable. The scientific studies showed why people think and comprened differently on the interent than they do when reading print. This article was interesting because it created guildlines for how to write on the Web in order to reach the readers in the best way possible. This exemplifies the fact that writing online is a different form of writing print–they’re different and thus cannot be compared or deemed as more or less engaging than the other.