This webpage explains the way that Creative Commons can influence and help web users to get some sort of profit from their income. Whether that profit is money or just getting your brand/name out there is entirely up to you. Film Annex is an online platform that allows users to share and upload videos. It also allows artists and filmmakers to fund their projects and promote their works with a shared advertising model, and when a project is receiving lots of good reviews you make money off of it. This goes for both content providers and publishers. This is a prime example of how Creative Commons can be used by blogggers to get their name or brand out there successfully without having the restrictions that normal copyright law allows.
Benenson, Fred. “Film Annex Helps You Make Money on Your CC Content.” 14 Oct 2009. Creative Commons, Web. 10 Oct. 2013. <https://creativecommons.org/weblog/entry/18387>.