One website I frequent is called PCGamer. I go there daily for all of my pc gaming news, and I usually end up reading all of the posts published that day. One thing that I’ve never actually done is analyze the writing of the articles. For me, I think it’s a mix between serious writing and humorous writing. Some articles I find very interesting because the writer includes things like pictures with funny captions. Other times, the writing can be very long, drawn out, and overly expressive. It really depends on the writer in my opinion. These websites all have multiple writers that each bring their own set of skills and styles to the table. I know for a fact that there is one horrendous writer on PCGamer. He writes not to entertain the reader, but to entertain himself. His prose is long, overly complicated, and defiant of grammatical law. It’s good to vary vocabulary, but he does it so frequently that the original message takes multiple google searches to decrypt what is actually there. That is a bad thing. Is it good writing? Perhaps, but not the type of writing suited for the website. I believe diversity is important for a blog or website because otherwise, we would end up reading basically the same writing over and over and over again. Having a variety of voices all bringing you fascinating information is much more entertaining. However, there should be a fine line between varied and just flat out unnatural.
A good writer for a blog should be unique enough to have their own style and voice, but still constrained to the overall style of the blog as a whole. That means if a blog is exceptionally clean and devoid of swears or curse words, one particular writer should not go out of their way to add profanities just to make their writing a little more different. In the case of PCGamer, I feel as though that particular writer should lessen his use of large words and intricate sentence structure. I go there to read about the next big game coming out; I don’t go there to watch a writer bask in his self-indulgent word porn. Overall, I would say PCGamer has exceptionally good writing (for the most part). It’s snappy, informative, varied, and very entertaining to read. The skill level of the writer will vary from article to article, but I definitely feel it is one of the better websites out there.