Davenport, Thomas H., and Jim H. Snabe. “MIT Sloan Management Review.” MIT Sloan Management Review RSS. MIT, 23 Mar. 2011. Web. 04 Oct. 2013. <http://sloanreview.mit.edu/article/how-fast-and-flexible-do-you-want-your-information-really/>.
Basically talks about a testing these two authors conducted on businesses wanting to provide the fastest information to customers. It pertains to my thesis because I really want to emphasize the fact that because the world is advancing, people want quicker information. The “Research Feature” states that customers wanted quicker information for faster decisions, which in turn creates faster performance for these businesses. They asked 302 senior executives about them wanting faster information. They want faster [and shorter] information so that they can read more and gain more knowledge by researching more. The faster and shorter the information, the more readers crave and want. They also state how businesses benefit from faster information delivered by the IT department so that they can correct their bad performances quickly. Davenport is an IT and management professor, and Snabe is a CEO.