Business Blogging for the Consumer

Dave Davies, Search Engine Watch, Incisive Interactive Marketing LLC, Mar. 13, 2013, Media, Oct. 3, 2013

<http://searchenginewatch.com/article/2067370/Why-Blog-The-Benefits-of-Business-Blogging-for-Visitors-Links>

This article is about the benefits of blogging for the visitors and links.  Blogs are more beneficial than using social media because it provides a substantial amount of information unlike how social medias only display current specials.  Blogging for current visitors gives the blogger a sense of credibility and authority over the blogs they write.  Bloggers can always acquire new visitors who need opinions on a certain topic and you can gain their trust through the blogs.  Using links  they connect to a blog gives the blogger more credibility, reputation, and visitors.  If used correctly, top editors and authors can take notice a blogger.

This is a useful source because it explains the benefits of blogging for a business to returning visitors and new ones as well.  Compared to my other sources it doesn’t give as much reliable information.  However, it does cover a basis I haven’t thought about, the readers side instead of the bloggers side.  It’s a pretty objective source because the goal is to explain why it’s important to have a blog even if there are other resources.

This source helps me explain why visitors might want to come to a business blog.  It adds on to some of the points I had in mind, giving me a few more examples.

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