Creative Commons is a way of re inventing the laws of our works in a new age that calls for a different tactic to expand your brand and branch out into the online society. By trying to break free of the standard restrictions of copyright law Creative Commons allows its users to share and create works of art and not need to pay to get your name or brand out there. This allows your brand to reach a bigger audience than you would if you were restricted by the laws of full copyright. This relates to my paper because it gives examples of how a blogger can successfully utilize creative commons to expand his or her brand name and allow them access to other materials that will inspire creativity while maintaining legality over their work and any modifications of that work made by other users.
Wikimedia Foundation, . Free and Open Source Software. eM Publications, eBook. <http://books.google.com/books?id=HrGRkNFgJGgC&printsec=frontcover&source=gbs_ge_summary_r&cad=0