Hill, Jeffrey. “THE VOICE OF THE BLOG: THE ATTITUDES AND EXPERIENCES OF SMALL BUSINESS BLOGGERS USING BLOGS AS A MARKETING AND COMMUNICATIONS TOOL.” Diss. The University of Liverpool, n.d. Web. 19 Sept. 2013. <http://jeffreyhill.typepad.com/voiceblog/files/MBADissertation.pdf>
This is a wonderful source, right down to the sections titled “Reasons Why Businesses Should Be Blogging.” It knocks on every positive point I wanted to hit in my paper, and has detailed citations. In addition, this paper also touches on “The Drawbacks of Business Blogging,” which I want to get into as well. There is also a section that focuses on Small Businesses in particular. There is a long list of sources at the end of the article, and it would be useful to check back here and see if I can find useful things there as well.