Many businesses have blogs. What benefits would they bring to my business? How much does blogging cost, both in web technology and human resources? It seems there are clearly some business blogs that don’t do well – how can I avoid these mistakes? And, bottom line: should I have a blog for my business? A blog can be a beneficial asset to your business by bringing awareness, personality, and new customers to your business, as well as building trust, customer relations, and more. However, a business blog used incorrectly can actually have a negative effect on your business.